How To Find High-Paying Keywords

When it comes to pay-per-click (PPC) advertising and marketing, one concept takes precedence above all others: keywords. This is a preview of How To Find High-Paying Keywords. Read the full post (281 More »

What Is Pay-Per-Click Part One: Overview

Understanding pay-per-click (or PPC) advertising really isn’t so difficult. A person signs up with a PPC company (the best known one is the Google operated Adsense, but others do exist). As PPC More »

Utilise WordPress Plugins With Your PPC Campaign

WordPress is perhaps the world's premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional blogs. One More »

Pay-Per-Click Advertising: The Importance of the Fold

On a website, the “fold” is the area of screen available to anyone who visits that site without them needing to use the scrollbars. Essentially, “above the fold” is the area that More »

How To Find High-Paying Keywords

When it comes to pay-per-click (PPC) advertising and marketing, one concept takes precedence above all others: keywords.

Utilise WordPress Plugins With Your PPC Campaign

WordPress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional  blogs. One of the reasons for its success is because of how easy to use it is, even for absolute  newcomers with no coding experience.

Pay-Per-Click Advertising: The Importance of the Fold

On a website, the “fold” is the area of screen available to anyone who visits that site without them needing to use the scrollbars. Essentially, “above the fold” is the area that can be seen without using the mouse or the keyboard to navigate through the site – and it usually includes things like the header or the logo. “Below the fold” is the subsequent content, that you need to use the mouse or keyboard to reach. The “fold” appears at different levels depending on screen size, and it’s a surprisingly important aspect of choosing where to locate pay-per-click (better known as PPC) adverts.

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