Common PPC Mistakes #7: The Disconnect

Internet Marketers have been experimenting with the medium for a few years now, and one thing that has become very clear is that if it takes someone three or more clicks to get to where they want to be, they will often give it up and go somewhere else. This is naturally something you will want to avoid when you are marketing, so it is important to avoid this kind of disconnect. Keep everything interesting where your potential customers will be able to see it, and you will get a lot further in your marketing campaigns. Make them work for it and they will just find someone else.

Part of this mistake is when you pick the wrong page as a landing page for customers. If they click your ad, they are of a mind to make a purchase. Therefore, it is about taking that initial lead and turning it into a successful sale. The landing page they come to should showcase the product, tell them why they should consider making the purchase from you, and show them why making the purchase now is in their interests. If you have mentioned special offers on your ad, then make sure that the landing page tells them how they can get their hands on such offers.

There are few things more frustrating for a customer than clicking on an ad and finding what amounts to irrelevant content. It will make them doubt the worth of the site, and the conversion rate drops with every click it takes to get them from your landing page to your sales form.

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One Response to Common PPC Mistakes #7: The Disconnect

  1. Trisha says:

    Whoever wrote this, you know how to make a good atrcile.

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