Making The Most Of Your PPC Budget


Many people using PPC, especially those who are new to the idea, make the mistake of developing “tunnel vision” when it comes to choosing their keywords. Often, those who find what they consider to be the “perfect” keyword will become too heavily focussed on being on the list for that keyword and will ignore everything else. The mistake that too many of these people make is that they try to compete with advertisers who have a larger advertising budget than they do. Remember that your competitors may have room in their budget to really chase a certain keyword – room that you may not have.

Unless you are a major global company, you will not have an unlimited advertising budget and, if you spend too much money chasing the ranking for a certain keyword, you will find your budget running out without the money coming in from clicks. This is a mistake you should avoid, especially when you may well pick up one or more almost equally lucrative keywords for smaller prices. Think about it this way: If you can get ranked on two or three keywords of a similar value (overall or even separately) for the same bidding price as the #1 keyword in your niche, you can bring in more clicks without the same competition level.

At the end of the day, there is something pleasant about being able to say you have the top ranking on the most valuable keyword. But a position like that is only ever temporary, and if you have to spend your whole budget to get there then you’ll lose out in the long run.

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One Response to Making The Most Of Your PPC Budget

  1. Raynes says:

    A bit srurpsied it seems to simple and yet useful.

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