Category Archives: Featured

How To Find High-Paying Keywords


When it comes to pay-per-click (PPC) advertising and marketing, one concept takes precedence above all others: keywords.

What Is Pay-Per-Click Part One: Overview

Understanding pay-per-click (or PPC) advertising really isn’t so difficult. A person signs up with a PPC company (the best known one is the Google operated Adsense, but others do exist). As PPC is all about earning money from advertising revenue on your website, you will need to have a website with at least a few pages on it to sign up. This is a given in another respect; to use PPC, you’re going to want to be displaying ads, and you need a website to do that with!

Utilise WordPress Plugins With Your PPC Campaign

WordPress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional¬† blogs. One of the reasons for its success is because of how easy to use it is, even for absolute¬† newcomers with no coding experience.

Pay-Per-Click Advertising: The Importance of the Fold

On a website, the “fold” is the area of screen available to anyone who visits that site without them needing to use the scrollbars. Essentially, “above the fold” is the area that can be seen without using the mouse or the keyboard to navigate through the site – and it usually includes things like the header or the logo. “Below the fold” is the subsequent content, that you need to use the mouse or keyboard to reach. The “fold” appears at different levels depending on screen size, and it’s a surprisingly important aspect of choosing where to locate pay-per-click (better known as PPC) adverts.

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