Tag Archives: Ads

Coupon – Buy OIO Publisher (WordPress) Plugin for only $37

OIO Publisher Plugin

Get $10 off the price of OIO Publisher plugin using our coupon code (coupon expires end of September, 2011).

OIO Publisher is a plugin to manage all your banner ads, paid links, paid reviews and much more. It can display the ads on one website, or on multiple Websites. OIO Publisher can be installed as a plugin within WordPress itself or alternatively it can be installed as a standalone application (….useful for use on other types of website platform such as HTML sites, or if you have a mixture of CMS types in your website portfolio), so it is probably the most flexible banner ad plugin available today.

Common PPC Mistakes #10: This Product Is Not Tested – At All

One thing that is now common to all the major search engines is that they will allow you to have multiple ad copies which can have a great deal of individual utility. For example, one copy of your ad can be linked to a different landing page than the other, have different wording within the ad itself, and will have its own statistics as laid out by the provider you use. This makes it possible to test your ads in the early days of a campaign – and to choose whichever ad has given you the best results when making a decision going forward. This kind of live testing can, if used correctly, work very well for you.

Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads

There is an old joke, which frequently turns up both in spoof ad pages in magazines, and still to this day in some classified ads. It says “FREE SEX!” in big, bold letters, and in the smaller text on the following lines says “Well, not really, but now we have your attention…”. Although fairly tedious, this does help to make a point, which is that the most important thing about PPC advertisements is their ability to grab a person’s attention. You can worry all night about what you are going to feature in your ad and what you will cut, but in the first instance, you need to be getting the salient information in.

Common PPC Mistakes #5: OMG, TMI! Keep Your Information Useful.

When you only have limited space to make yourself understood, to sell something or to grab people’s attention, it is important to set a hierarchy of what is genuinely important. If you are trying to sell, it is obvious that you will want to mention the product, any deals and, if possible, the company name. What you do not need to do here is go into detail. There is a limited amount of benefit in extraneous detail, and when you are working with a character limit it doesn’t much benefit you to have it in there. Keeping your information down to what is useful will pay off for you.

Common PPC Mistakes #3: Boring Ads

If you have gone to the length of spending money on ad position, then you want to make sure that the people who see it (as a result of this excellent positioning) will actually want to click it too. This is a mistake that too many Internet Marketers make. Thinking that they have got the Holy Grail through getting a significant position in the rankings, they rest on their laurels and forget all about putting something attention-grabbing in their ad. So people will see your ad, fine, but if the ones either side of it are saying something interesting, then you may well find that you’re losing out on business to the guys who are entertaining.

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