Tag Archives: Google

Common PPC Mistakes #9: Fixing Your Eyes Too Firmly On The Prize

There has been some discussion already of the problem of breathlessly chasing the number one ranking for a certain keyword. Some people will get involved in a bidding war to have this ranking, in the belief that it will result in big-time PPC results – but all too often they are wrong. Certainly, there is a very real chance that you will end up spending too much for the price of a keyword to really be justified in terms of what it pays out to you. And this is all the more regrettable, because there are real advantages to not being right at the top.

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