Tag Archives: Keywords

Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads


There is an old joke, which frequently turns up both in spoof ad pages in magazines, and still to this day in some classified ads. It says “FREE SEX!” in big, bold letters, and in the smaller text on the following lines says “Well, not really, but now we have your attention…”. Although fairly tedious, this does help to make a point, which is that the most important thing about PPC advertisements is their ability to grab a person’s attention. You can worry all night about what you are going to feature in your ad and what you will cut, but in the first instance, you need to be getting the salient information in.

Common PPC Mistakes #4: What’s Your Keyword?

If you are putting together a PPC ad, it can be tiresome thinking of what to put in it to make it different from the others, but there is one thing you absolutely should not leave out when it comes to the finished ad. In order to make sure that people click on your ad, you should take care to ensure they remember why they are clicking it. It is fairly simple, but many people forget it – and that is the keyword itself. Strange as it may sound, plenty of people compile PPC ads without any mention of the keyword in them. It won’t stop your ad showing up, and you may still get clicks on it – but research shows that if the keyword isn’t in the ad, clicks are less likely.

Making The Most Of Your PPC Budget

Many people using PPC, especially those who are new to the idea, make the mistake of developing “tunnel vision” when it comes to choosing their keywords. Often, those who find what they consider to be the “perfect” keyword will become too heavily focussed on being on the list for that keyword and will ignore everything else. The mistake that too many of these people make is that they try to compete with advertisers who have a larger advertising budget than they do. Remember that your competitors may have room in their budget to really chase a certain keyword – room that you may not have.

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