Tag Archives: Mistakes

Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads


There is an old joke, which frequently turns up both in spoof ad pages in magazines, and still to this day in some classified ads. It says “FREE SEX!” in big, bold letters, and in the smaller text on the following lines says “Well, not really, but now we have your attention…”. Although fairly tedious, this does help to make a point, which is that the most important thing about PPC advertisements is their ability to grab a person’s attention. You can worry all night about what you are going to feature in your ad and what you will cut, but in the first instance, you need to be getting the salient information in.

Common PPC Mistakes #2: Bad Content

One of the unfortunate consequences of the rise of SEO in Internet Marketing – among the many good and fortunate ones – is the fact that there are sites out there which, however temporarily, benefit from a high keyword density to ride high in search engine rankings. They take up a position that would be more deserved by a well-put-together site with decent content and, even though they will fall from their position, they get in the way. It is thoroughly irritating when you have a site with well-written content and see someone who has clearly just welded keywords together with nonsensical writing rank above you.

Common PPC Mistakes #1: The Wrong Landing Page

So you’ve got your keywords, and your budget. You’ve assigned your budget in the most sensible way to make each keyword as lucrative as they can be, and you’re ranking pretty highly in the search engines. You are, rightly, pretty confident of success. Then the money simply fails to roll in. You’re confused and frustrated, and who wouldn’t be? It looked like you had it all figured out – what’s going on? Well, chances are that the mistake you have made is in setting your landing page. Isn’t that daft? All that work up front, and the conversion rate is low because you set the wrong landing page.

Powered by WordPress | Designed by: suv | Thanks to toyota suv, infiniti suv and lexus suv