Tag Archives: Page Position

Pay-Per-Click Advertising: The Importance of the Fold


On a website, the “fold” is the area of screen available to anyone who visits that site without them needing to use the scrollbars. Essentially, “above the fold” is the area that can be seen without using the mouse or the keyboard to navigate through the site – and it usually includes things like the header or the logo. “Below the fold” is the subsequent content, that you need to use the mouse or keyboard to reach. The “fold” appears at different levels depending on screen size, and it’s a surprisingly important aspect of choosing where to locate pay-per-click (better known as PPC) adverts.

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