Tag Archives: PPC

Utilise WordPress Plugins With Your PPC Campaign


WordPress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional  blogs. One of the reasons for its success is because of how easy to use it is, even for absolute  newcomers with no coding experience.

Pay-Per-Click Advertising: The Importance of the Fold

On a website, the “fold” is the area of screen available to anyone who visits that site without them needing to use the scrollbars. Essentially, “above the fold” is the area that can be seen without using the mouse or the keyboard to navigate through the site – and it usually includes things like the header or the logo. “Below the fold” is the subsequent content, that you need to use the mouse or keyboard to reach. The “fold” appears at different levels depending on screen size, and it’s a surprisingly important aspect of choosing where to locate pay-per-click (better known as PPC) adverts.

The Importance of Obeying PPC Terms & Conditions

Pay-per-click (often abbreviated to PPC) is one of the most reliable forms of online income, and a great tool for Internet Marketers to utilise. The most popular PPC method, Google’s AdSense platform, has created a sustainable online income for many a savvy marketer – and other methods have enjoyed similar success.

Common PPC Mistakes #10: This Product Is Not Tested – At All

One thing that is now common to all the major search engines is that they will allow you to have multiple ad copies which can have a great deal of individual utility. For example, one copy of your ad can be linked to a different landing page than the other, have different wording within the ad itself, and will have its own statistics as laid out by the provider you use. This makes it possible to test your ads in the early days of a campaign – and to choose whichever ad has given you the best results when making a decision going forward. This kind of live testing can, if used correctly, work very well for you.

Common PPC Mistakes #9: Fixing Your Eyes Too Firmly On The Prize

There has been some discussion already of the problem of breathlessly chasing the number one ranking for a certain keyword. Some people will get involved in a bidding war to have this ranking, in the belief that it will result in big-time PPC results – but all too often they are wrong. Certainly, there is a very real chance that you will end up spending too much for the price of a keyword to really be justified in terms of what it pays out to you. And this is all the more regrettable, because there are real advantages to not being right at the top.

Common PPC Mistakes #8: Resting On Your Laurels

The old saying which goes “a watched pot never boils” is there to dissuade us from micro-managing everything in our lives. It is important, though, to recognize that just as intricate, obsessive following of details will do us more harm than good, the best way to do things is not the exact opposite of micro-management – rather, it is somewhere in the middle, between too much and too little focus on the point. Therefore, when you start placing PPC ads it is important to realize that there is such a thing as too much “laissez-faire”.

Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads

There is an old joke, which frequently turns up both in spoof ad pages in magazines, and still to this day in some classified ads. It says “FREE SEX!” in big, bold letters, and in the smaller text on the following lines says “Well, not really, but now we have your attention…”. Although fairly tedious, this does help to make a point, which is that the most important thing about PPC advertisements is their ability to grab a person’s attention. You can worry all night about what you are going to feature in your ad and what you will cut, but in the first instance, you need to be getting the salient information in.

Common PPC Mistakes #5: OMG, TMI! Keep Your Information Useful.

When you only have limited space to make yourself understood, to sell something or to grab people’s attention, it is important to set a hierarchy of what is genuinely important. If you are trying to sell, it is obvious that you will want to mention the product, any deals and, if possible, the company name. What you do not need to do here is go into detail. There is a limited amount of benefit in extraneous detail, and when you are working with a character limit it doesn’t much benefit you to have it in there. Keeping your information down to what is useful will pay off for you.

Common PPC Mistakes #4: What’s Your Keyword?

If you are putting together a PPC ad, it can be tiresome thinking of what to put in it to make it different from the others, but there is one thing you absolutely should not leave out when it comes to the finished ad. In order to make sure that people click on your ad, you should take care to ensure they remember why they are clicking it. It is fairly simple, but many people forget it – and that is the keyword itself. Strange as it may sound, plenty of people compile PPC ads without any mention of the keyword in them. It won’t stop your ad showing up, and you may still get clicks on it – but research shows that if the keyword isn’t in the ad, clicks are less likely.

Common PPC Mistakes #2: Bad Content

One of the unfortunate consequences of the rise of SEO in Internet Marketing – among the many good and fortunate ones – is the fact that there are sites out there which, however temporarily, benefit from a high keyword density to ride high in search engine rankings. They take up a position that would be more deserved by a well-put-together site with decent content and, even though they will fall from their position, they get in the way. It is thoroughly irritating when you have a site with well-written content and see someone who has clearly just welded keywords together with nonsensical writing rank above you.

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