Tag Archives: Website

Great New Marketing Plugin For WordPress (and it’s also FREE !)


I just came across this WordPress plugin today (so I haven’t had time to try it out personally yet, but I thought it sounded so useful that I’d post it on the site for  readers to try out)  – it’s called “Like Gate” and I think it could be a great marketing tool for giving your website visitors an incentive to “Like” your articles or webpages (…..thereby giving you free exposure to all their friends on FaceBook without you doing any work, and also improving your SEO….). So for example you could offer your visitors special access to a download link for a free ebook or other product in return for them “Liking” your webpage.

Utilise WordPress Plugins With Your PPC Campaign

WordPress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional  blogs. One of the reasons for its success is because of how easy to use it is, even for absolute  newcomers with no coding experience.

Common PPC Mistakes #2: Bad Content

One of the unfortunate consequences of the rise of SEO in Internet Marketing – among the many good and fortunate ones – is the fact that there are sites out there which, however temporarily, benefit from a high keyword density to ride high in search engine rankings. They take up a position that would be more deserved by a well-put-together site with decent content and, even though they will fall from their position, they get in the way. It is thoroughly irritating when you have a site with well-written content and see someone who has clearly just welded keywords together with nonsensical writing rank above you.

Common PPC Mistakes #1: The Wrong Landing Page

So you’ve got your keywords, and your budget. You’ve assigned your budget in the most sensible way to make each keyword as lucrative as they can be, and you’re ranking pretty highly in the search engines. You are, rightly, pretty confident of success. Then the money simply fails to roll in. You’re confused and frustrated, and who wouldn’t be? It looked like you had it all figured out – what’s going on? Well, chances are that the mistake you have made is in setting your landing page. Isn’t that daft? All that work up front, and the conversion rate is low because you set the wrong landing page.

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